Case Studies

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About Me

Resume

Case Studies

Playground

About Me

Resume

Mosaic
Mosaic
Mosaic
Mosaic
A social networking platform aiding foreign newcomers in adapting to their new city.
A social networking platform aiding foreign newcomers in adapting to their new city.
A social networking platform aiding foreign newcomers in adapting to their new city.
A social networking platform aiding foreign newcomers in adapting to their new city.

Scope

Scope

Scope

User research, User Interviews, Data Synthesis, Information architecture, Branding/UI Kit, Usability testing, Prototyping

User research, User Interviews, Data Synthesis, Information architecture, Branding/UI Kit, Usability testing, Prototyping

Tools

Tools

Tools

Figma, Figjam, Adobe Illustrator, Notion

Figma, Figjam, Adobe Illustrator, Notion

Role

Role

Role

UX Researcher & Product Designer

UX Researcher & Product Designer

The Problem

The Problem

The Problem

Relocating to another country can evoke a mix of excitement and anxiety as you embark on a new adventure. It can be difficult to locate the necessary resources for settling into your unfamiliar surroundings and establishing social bonds.

Relocating to another country can evoke a mix of excitement and anxiety as you embark on a new adventure. It can be difficult to locate the necessary resources for settling into your unfamiliar surroundings and establishing social bonds.

Relocating to another country can evoke a mix of excitement and anxiety as you embark on a new adventure. It can be difficult to locate the necessary resources for settling into your unfamiliar surroundings and establishing social bonds.

The Solution

The Solution

The Solution

A mobile app that facilitates your transition by providing opportunities to connect with local groups and events tailored to your interests, along with personalized local guidance.

A mobile app that facilitates your transition by providing opportunities to connect with local groups and events tailored to your interests, along with personalized local guidance.

A mobile app that facilitates your transition by providing opportunities to connect with local groups and events tailored to your interests, along with personalized local guidance.

Safe and Secure

Safe and Secure

Safe and Secure

Discover genuine friendships with phone and photo verification. Connect confidently with real identities for authentic interactions. Prioritizing safety, explore meaningful connections in this trusted community.

Discover genuine friendships with phone and photo verification. Connect confidently with real identities for authentic interactions. Prioritizing safety, explore meaningful connections in this trusted community.

Discover genuine friendships with phone and photo verification. Connect confidently with real identities for authentic interactions. Prioritizing safety, explore meaningful connections in this trusted community.

Shared Common Interests

Shared Common Interests

Shared Common Interests

Take a personality questionnaire to build connections based on your unique traits and interests within a vibrant community.

Take a personality questionnaire to build connections based on your unique traits and interests within a vibrant community.

Take a personality questionnaire to build connections based on your unique traits and interests within a vibrant community.

Attend Local Events

Attend Local Events

Attend Local Events

Find events tailored to your interests, connecting you with like-minded individuals for enriched social experiences.

Find events tailored to your interests, connecting you with like-minded individuals for enriched social experiences.

Find events tailored to your interests, connecting you with like-minded individuals for enriched social experiences.

Find a Local Guide

Find a Local Guide

Find a Local Guide

Access exclusive guides who offer personalized recommendations and assistance. Enjoy priority matching, enhanced search filters, and seamless booking for sought-after events in your area.

Access exclusive guides who offer personalized recommendations and assistance. Enjoy priority matching, enhanced search filters, and seamless booking for sought-after events in your area.

Access exclusive guides who offer personalized recommendations and assistance. Enjoy priority matching, enhanced search filters, and seamless booking for sought-after events in your area.

Research

In studying technology's impact on newcomers' social connections, I conducted user interviews to understand their strategies and challenges. I explored how different digital platforms influence social integration while considering factors like social skills, age, gender, cultural background, and personality traits. This research aims to inform improvements in technology and community engagement to enhance newcomers' integration experiences.

In studying technology's impact on newcomers' social connections, I conducted user interviews to understand their strategies and challenges. I explored how different digital platforms influence social integration while considering factors like social skills, age, gender, cultural background, and personality traits. This research aims to inform improvements in technology and community engagement to enhance newcomers' integration experiences.

Interview Overview

Demographic

Male and Female aged between 25 to 35

Male and Female aged between 25 to 35

Interview Method

30 Minute google meet calls

30 Minute google meet calls

Number of Participants

5

5

Target Audience

Individuals with experience of moving to new locations

Individuals with experience of moving to new locations

Interview Insights

Raitha

Relocated Foreigner

"After relocating to a new country, I experience a sense of disconnection and a lack of belonging."

Raitha

Relocated Foreigner

"After relocating to a new country, I experience a sense of disconnection and a lack of belonging."

Raitha

Relocated Foreigner

"After relocating to a new country, I experience a sense of disconnection and a lack of belonging."

Roberta

Cautious newcomer

"I feel a strong need for assurance of safety and security when meeting new people.

Roberta

Cautious newcomer

"I feel a strong need for assurance of safety and security when meeting new people.

Roberta

Cautious newcomer

"I feel a strong need for assurance of safety and security when meeting new people.

Diego

Compatibility Seeker

"I want to form more friendships with people who share the same interests as me."

Diego

Compatibility Seeker

"I want to form more friendships with people who share the same interests as me."

Diego

Compatibility Seeker

"I want to form more friendships with people who share the same interests as me."

Lynn

Socially Anxious

"I feel uncomfortable attending social events without knowing anyone."

Lynn

Socially Anxious

"I feel uncomfortable attending social events without knowing anyone."

Lynn

Socially Anxious

"I feel uncomfortable attending social events without knowing anyone."

Affinity Mapping

Upon completing user interviews, I compiled the gathered insights and was able to see recurring patterns.

Upon completing user interviews, I compiled the gathered insights and was able to see recurring patterns.

Key Findings

01

Relocation leads to disconnection and a quest for belonging as cultural differences challenge connection, urging adaptation to new norms and values.

02

Safety is a primary concern in new interactions. Establishing a sense of security is crucial for building trust and fostering genuine connections.

03

Prioritizing friendships with shared interests. Similar hobbies drive connection, highlighting the importance of compatibility in fostering relationships

04

Some people feel anxious attending social events without familiar faces, emphasizing the significance of familiarity and social networks for comfort and engagement.

Market Research- Competitve Analysis

Competing with Meetup and Facebook is challenging due to their solid positions. Yet, a niche platform for newcomers, especially foreigners, offers unique value.

Competing with Meetup and Facebook is challenging due to their solid positions. Yet, a niche platform for newcomers, especially foreigners, offers unique value.

Competing with Meetup and Facebook is challenging due to their solid positions. Yet, a niche platform for newcomers, especially foreigners, offers unique value.

Examining Meetup, Bumble BFF, and Facebook, my focus was on understanding user satisfaction and identifying notable features in each app, potentially sparking innovation opportunities.

Examining Meetup, Bumble BFF, and Facebook, my focus was on understanding user satisfaction and identifying notable features in each app, potentially sparking innovation opportunities.

The Good

Offers various group options

Offers various group options

Suitable for those who prefer group meetings

Suitable for those who prefer group meetings

10-year-old platform

10-year-old platform

The Bad

Group inactivity may occur without active engagement from organizers

Group inactivity may occur without active engagement from organizers

Membership fees may apply for some groups

Membership fees may apply for some groups

The Good

Create profile with written description, interests, language abilities, pre-selected questions, pictures, and occupation

Create profile with written description, interests, language abilities, pre-selected questions, pictures, and occupation

Popular friend-making app

Popular friend-making app

Offers geolocation, aiding users in finding local friends for in-person meetups.

Offers geolocation, aiding users in finding local friends for in-person meetups.

The Bad

Interactions may feel superficial

Interactions may feel superficial

Awkward swiping and conversations

Awkward swiping and conversations

Potential disappointment with non-mutual matches

Potential disappointment with non-mutual matches

The Good

Pioneer in social media with large user base

Pioneer in social media with large user base

Engaging features include groups and events

Engaging features include groups and events

Integration with other platforms

Integration with other platforms

The Bad

Broad approach to making new friends in the city can be ineffective

Broad approach to making new friends in the city can be ineffective

Effort needed to find relevant communities to join

Effort needed to find relevant communities to join

Not all Facebook users interested in making new friends, younger generation prefers other social media platforms

Not all Facebook users interested in making new friends, younger generation prefers other social media platforms

Define

After completing research via user interviews, synthesizing insights, and compiling a competitive analysis, a clear understanding of user needs emerged, allowing me to define the associated problems.

After completing research via user interviews, synthesizing insights, and compiling a competitive analysis, a clear understanding of user needs emerged, allowing me to define the associated problems.

User Persona

Meet the individual seeking connection and confidence in adaptation.

Meet the individual seeking connection and confidence in adaptation.

Meet the individual seeking connection and confidence in adaptation.

After conducting the interviews, I documented numerous goals, preferences, behaviors, and pain points, which I categorized a persona that I believed most accurately represented the users' insights. This persona continued to guide my decision-making process as I progressed with the product.

After conducting the interviews, I documented numerous goals, preferences, behaviors, and pain points, which I categorized a persona that I believed most accurately represented the users' insights. This persona continued to guide my decision-making process as I progressed with the product.

Defining The Problems

How might we help people who moved from another country adjust to their new community?

How might we help people who moved from another country adjust to their new community?

How might we help people who moved from another country adjust to their new community?

Understanding Sofia’s needs and insights, my aim was to explore more deeply to discern the most critical problem to solve.

Understanding Sofia’s needs and insights, my aim was to explore more deeply to discern the most critical problem to solve.

Creative Brainstorming

Using creative constraints to spark creativity

Using creative constraints to spark creativity

Using creative constraints to spark creativity

After creating a user persona to grasp insights and pain points, and defining the problem, I brainstormed ideas with output and time constraints, aiming for the best solution.

After creating a user persona to grasp insights and pain points, and defining the problem, I brainstormed ideas with output and time constraints, aiming for the best solution.

I brainstormed creating an app for foreigners to learn English through games with local peers but realized it deviated from addressing social connections, shifting focus to language learning.❗❗

I brainstormed creating an app for foreigners to learn English through games with local peers but realized it deviated from addressing social connections, shifting focus to language learning.❗❗

Prioritization

Through competitive analysis and interviews, I noted numerous features that I believed could address the problem. While initially struggling to determine which features to focus on, I recognized the necessity of developing an MVP. In exploring various prioritization techniques, I landed on creating a feature set.

Through competitive analysis and interviews, I noted numerous features that I believed could address the problem. While initially struggling to determine which features to focus on, I recognized the necessity of developing an MVP. In exploring various prioritization techniques, I landed on creating a feature set.

Must Have

Must Have

Must Have

  1. Security Verification

  2. Geolocation

  3. Event Discovery

  4. RSVP Tracking

  5. Host Discovery

  6. User Profile

  7. Community Engagement

Nice To Have

Nice To Have

Nice To Have

  1. Group Messaging

  2. Friends Section

  3. Personality Questionnaire

  4. Interest based groups

  5. Reviews

Surprising

Surprising

Surprising

  1. Forum

  2. Favorites

Can Come Later

Can Come Later

Can Come Later

Can Come Later

  1. Blog

  2. Referral Links

  3. Virtual Tour guide

Design

After defining the problem, brainstorming solutions, and identifying the main features that best addressed the issue, I focused on the information architecture. This entailed creating site maps and task flows. From there, I transitioned to sketches, evolving from low-fidelity drafts to high-fidelity designs. I iterated several times to ensure a seamless flow throughout the process.

After defining the problem, brainstorming solutions, and identifying the main features that best addressed the issue, I focused on the information architecture. This entailed creating site maps and task flows. From there, I transitioned to sketches, evolving from low-fidelity drafts to high-fidelity designs. I iterated several times to ensure a seamless flow throughout the process.

Information Architecture

Structure the content to ensure users can navigate the system intuitively.

Structure the content to ensure users can navigate the system intuitively.

Structure the content to ensure users can navigate the system intuitively.

After receiving feedback on the card sorting exercise, I moved forward with developing a site map and user flow to establish clear navigation paths. Users would be navigation between the verification process, personality questionnaire, along with other product features seamlessly.

After receiving feedback on the card sorting exercise, I moved forward with developing a site map and user flow to establish clear navigation paths. Users would be navigation between the verification process, personality questionnaire, along with other product features seamlessly.

User Flows

User Flows

User Flows

I prioritized the user flows that required my focus, visually mapping out the path users take when navigating through the product. This highlights their journey and important stages effectively.

  1. Verification Process

In order to foster a sense of security and authenticity, a photo verification process was implemented.

In order to foster a sense of security and authenticity, a photo verification process was implemented.

In order to foster a sense of security and authenticity, a photo verification process was implemented.

This process fosters trust among users, creating a safer environment for genuine interactions. Verified profiles enhance users' confidence in the platform, resulting in more meaningful connections and positive experiences.

This process fosters trust among users, creating a safer environment for genuine interactions. Verified profiles enhance users' confidence in the platform, resulting in more meaningful connections and positive experiences.

Lo-fidelity key screens: Verification Process

Lo-fidelity key screens: Verification Process

Mid-fidelity key screens: Verification Process

Mid-fidelity key screens: Verification Process

Hi-fidelity key screens: Verification Process

Hi-fidelity key screens: Verification Process

1

Problem:

The verification process follows the sign-in/sign-up flow but fails to indicate to the user their progress in the onboarding journey.

1

Problem:

The verification process follows the sign-in/sign-up flow but fails to indicate to the user their progress in the onboarding journey.

1

Problem:

The verification process follows the sign-in/sign-up flow but fails to indicate to the user their progress in the onboarding journey.

1

Problem:

The verification process follows the sign-in/sign-up flow but fails to indicate to the user their progress in the onboarding journey.

2

Solution:

Incorporated a progress bar to offer users a visual representation and enhance overall engagement.

2

Solution:

Incorporated a progress bar to offer users a visual representation and enhance overall engagement.

2

Solution:

Incorporated a progress bar to offer users a visual representation and enhance overall engagement.

2

Solution:

Incorporated a progress bar to offer users a visual representation and enhance overall engagement.

Test Users..

Test Users..

Test Users..

📝 Test users' ability to understand instructions clearly and submit photos without difficulty.

📝 Test users' ability to understand instructions clearly and submit photos without difficulty.

  1. Personality Questionnaire

To prioritize friendships with shared interests, a personality questionnaire would help facilitate the process.

To prioritize friendships with shared interests, a personality questionnaire would help facilitate the process.

To prioritize friendships with shared interests, a personality questionnaire would help facilitate the process.

I researched and curated a series of questions typical of personality quizzes, aiming to avoid overwhelming users while providing the option to skip.

I researched and curated a series of questions typical of personality quizzes, aiming to avoid overwhelming users while providing the option to skip.

Lo-fidelity key screens: Personality Quiz

Lo-fidelity key screens: Personality Quiz

Mid-fidelity key screens: Personality Quiz

Mid-fidelity key screens: Personality Quiz

Hi-fidelity key screens: Personality Quiz

Hi-fidelity key screens: Personality Quiz

1

Problem:

With a series of questions, not offering the option to skip can be frustrating for users.

1

Problem:

With a series of questions, not offering the option to skip can be frustrating for users.

1

Problem:

With a series of questions, not offering the option to skip can be frustrating for users.

1

Problem:

With a series of questions, not offering the option to skip can be frustrating for users.

2

Solution:

Implemented a skip button to bypass questions they prefer not to answer.

2

Solution:

Implemented a skip button to bypass questions they prefer not to answer.

2

Solution:

Implemented a skip button to bypass questions they prefer not to answer.

2

Solution:

Implemented a skip button to bypass questions they prefer not to answer.

Test Users..

Test Users..

Test Users..

📝 Test users' ability to navigate the questionnaire easily and understand the questions clearly.

  1. Find an Event

Connect with like-minded individuals and build a social network by attending local events.

Connect with like-minded individuals and build a social network by attending local events.

Connect with like-minded individuals and build a social network by attending local events.

After examining existing design patterns for inspiration and conducting information architecture, I determined how to sketch out screens to showcase important information in an organized manner, making it easy for users to find.

After examining existing design patterns for inspiration and conducting information architecture, I determined how to sketch out screens to showcase important information in an organized manner, making it easy for users to find.

Lo-fidelity key screens: Find an event

Lo-fidelity key screens: Find an event

Mid-fidelity key screens: Find an event

Mid-fidelity key screens: Find an event

Hi-fidelity key screens: Find an event

1

Problem:

Prioritizing the home screen over 'Discover' restricts users' capacity to explore new content, hindering the app's objective of emphasizing exploration and discovering new features.

1

Problem:

Prioritizing the home screen over 'Discover' restricts users' capacity to explore new content, hindering the app's objective of emphasizing exploration and discovering new features.

1

Problem:

Prioritizing the home screen over 'Discover' restricts users' capacity to explore new content, hindering the app's objective of emphasizing exploration and discovering new features.

1

Problem:

Prioritizing the home screen over 'Discover' restricts users' capacity to explore new content, hindering the app's objective of emphasizing exploration and discovering new features.

2

Problem:

The primary purpose of the search function is to help users discover new content.

2

Problem:

The primary purpose of the search function is to help users discover new content.

2

Problem:

The primary purpose of the search function is to help users discover new content.

2

Problem:

The primary purpose of the search function is to help users discover new content.

3

Problem:

The screen appears cluttered with an excessive number of features displayed at both the top and bottom nav bar.

3

Problem:

The screen appears cluttered with an excessive number of features displayed at both the top and bottom nav bar.

3

Problem:

The screen appears cluttered with an excessive number of features displayed at both the top and bottom nav bar.

3

Problem:

The screen appears cluttered with an excessive number of features displayed at both the top and bottom nav bar.

4

Solution:

Redesigned the navigation structure to prioritize the Discover button over the home button

4

Solution:

Redesigned the navigation structure to prioritize the Discover button over the home button

4

Solution:

Redesigned the navigation structure to prioritize the Discover button over the home button

4

Solution:

Redesigned the navigation structure to prioritize the Discover button over the home button

5

Solution:

Placed the search function on the discover screen.

5

Solution:

Placed the search function on the discover screen.

5

Solution:

Placed the search function on the discover screen.

5

Solution:

Placed the search function on the discover screen.

6

Solution:

Moved the chat button to the bottom nav bar and structured a side menu under the hamburger , organizing categories more effectively, with less clutter.

6

Solution:

Moved the chat button to the bottom nav bar and structured a side menu under the hamburger , organizing categories more effectively, with less clutter.

6

Solution:

Moved the chat button to the bottom nav bar and structured a side menu under the hamburger , organizing categories more effectively, with less clutter.

6

Solution:

Moved the chat button to the bottom nav bar and structured a side menu under the hamburger , organizing categories more effectively, with less clutter.

Test Users..

Test Users..

Test Users..

📝 Test users' ability to navigate and find an event they might like, then confirm their attendance.

📝 Test users' ability to navigate and find an event they might like, then confirm their attendance.

  1. Find a local guide

Connect with local guides for insights and resources, easing the transition into unfamiliar surroundings and local culture.

Connect with local guides for insights and resources, easing the transition into unfamiliar surroundings and local culture.

Connect with local guides for insights and resources, easing the transition into unfamiliar surroundings and local culture.

To align with business goals, I suggest a monthly subscription model. Hosts would be compensated for their offerings, helping users find suitable hosts based on their needs.

To align with business goals, I suggest a monthly subscription model. Hosts would be compensated for their offerings, helping users find suitable hosts based on their needs.

Lo-fidelity key screens: Find a local guide

Lo-fidelity key screens: Find a local guide

Mid-fidelity key screens: Find a local guide

Mid-fidelity key screens: Find a local guide

Hi-fidelity key screens: Find a local guide

Hi-fidelity key screens: Find a local guide

1

Problem:

The home screen appears cluttered with too many features displayed with the most important ones such as discover , connections, and discussion forum not accessible from other screens.

1

Problem:

The home screen appears cluttered with too many features displayed with the most important ones such as discover , connections, and discussion forum not accessible from other screens.

1

Problem:

The home screen appears cluttered with too many features displayed with the most important ones such as discover , connections, and discussion forum not accessible from other screens.

1

Problem:

The home screen appears cluttered with too many features displayed with the most important ones such as discover , connections, and discussion forum not accessible from other screens.

2

Solution:

Placed the Discover, Connection, and Discussion forum buttons on the bottom nav bar so its easily accessible.

2

Solution:

Placed the Discover, Connection, and Discussion forum buttons on the bottom nav bar so its easily accessible.

2

Solution:

Placed the Discover, Connection, and Discussion forum buttons on the bottom nav bar so its easily accessible.

2

Solution:

Placed the Discover, Connection, and Discussion forum buttons on the bottom nav bar so its easily accessible.

3

Solution:

Centralized personalized features under the hamburger menu, reducing clutter and optimizing screen space.

3

Solution:

Centralized personalized features under the hamburger menu, reducing clutter and optimizing screen space.

3

Solution:

Centralized personalized features under the hamburger menu, reducing clutter and optimizing screen space.

3

Solution:

Centralized personalized features under the hamburger menu, reducing clutter and optimizing screen space.

Test Users..

Test Users..

Test Users..

📝 Evaluate the effectiveness of the two different paths available and evaluate if they would utilize this feature.

📝 Evaluate the effectiveness of the two different paths available and evaluate if they would utilize this feature.

Testing

After completing the hi-fi wireframes, I conducted moderated usability testing with 5 participants aged between 23 and 35. Following the insights gathered, a few adjustments were implemented.

After completing the hi-fi wireframes, I conducted moderated usability testing with 5 participants aged between 23 and 35. Following the insights gathered, a few adjustments were implemented.

Usability Objectives

01

📝 Test users' ability to understand instructions clearly and submit photos without difficulty.

📝 Test users' ability to understand instructions clearly and submit photos without difficulty.

02

📝 Test users' ability to navigate the questionnaire easily and understand the questions clearly.

📝 Test users' ability to navigate the questionnaire easily and understand the questions clearly.

03

📝 Test users' ability to navigate and find an event they might like, then confirm their attendance.

📝 Test users' ability to navigate and find an event they might like, then confirm their attendance.

04

📝 Test users' ability to navigate and find a local guide based on their interests, then add the guide.

📝 Test users' ability to navigate and find a local guide based on their interests, then add the guide.

Key Results

Task Complete Rate for Task #1

Task Completion Rate for task #2

Were able to find a specific event

Task Completion Rate for task #4❗

Iteration

Priority Revisions

Priority Revisions

Priority Revisions

After conducting user interviews and taking what I learned from the feedback grid, I began to make iterations.

After conducting user interviews and taking what I learned from the feedback grid, I began to make iterations.

  1. Enhancing Visual Feedback

  1. Enhancing Visual Feedback

  1. Enhancing Visual Feedback

  1. Enhancing Local Guide Discovery and Optimizing Interface Clarity

  1. Enhancing Local Guide Discovery and Optimizing Interface Clarity

  1. Enhancing Local Guide Discovery and Optimizing Interface Clarity

Branding

Moodboard

Moodboard

Moodboard

In shaping Mosaic’s brand values, inspiration was drawn from fostering a vibrant and diverse community for foreigners seeking to establish meaningful connections in their new city. Just as a mosaic combines unique pieces to create a beautiful whole, individuals from various backgrounds, cultures, and experiences are brought together, embracing the richness of diversity.

In shaping Mosaic’s brand values, inspiration was drawn from fostering a vibrant and diverse community for foreigners seeking to establish meaningful connections in their new city. Just as a mosaic combines unique pieces to create a beautiful whole, individuals from various backgrounds, cultures, and experiences are brought together, embracing the richness of diversity.

Logo

Logo

Logo

I explored different options when designing the logo for Mosaic, aiming to capture the essence of the brand. Honing into the vibrant and diverse aspect of the values, I narrowed down to the choice that best defined the brand identity.

I explored different options when designing the logo for Mosaic, aiming to capture the essence of the brand. Honing into the vibrant and diverse aspect of the values, I narrowed down to the choice that best defined the brand identity.

Typography

Typography

Typography

Colors

Colors

Colors

I chose a warm color palette to create an inviting and welcoming atmosphere on Mosaic. The vibrant orange-red shade represents energy and adventure, while the bright yellow shade portrays happiness and a cheerful ambiance. The soft pink embodies compassion, and the rich green symbolizes harmony. Together, these colors perfectly capture the essence of what Mosaic stands for.

I chose a warm color palette to create an inviting and welcoming atmosphere on Mosaic. The vibrant orange-red shade represents energy and adventure, while the bright yellow shade portrays happiness and a cheerful ambiance. The soft pink embodies compassion, and the rich green symbolizes harmony. Together, these colors perfectly capture the essence of what Mosaic stands for.

Results

My takeaways

What did I learn?

What did I learn?

What did I learn?

In my first independent UX project, I had the chance to apply a range of skills. From conducting interviews to uncovering user pain points, I learned a lot. I also received positive feedback on the visuals, which users found inviting and engaging. Experimenting with 3D design was a fun and creative aspect of the project.


After conducting user interviews, I initially struggled to determine the direction to take. I observed various pain points among users, each suggesting different potential solutions and products. However, after defining the problem I aimed to address, I became overly ambitious, wanting to incorporate numerous features. Understanding the MVP concept emphasized the significance of developing a product with the essential features to adequately meet user requirements.

In my first independent UX project, I had the chance to apply a range of skills. From conducting interviews to uncovering user pain points, I learned a lot. I also received positive feedback on the visuals, which users found inviting and engaging. Experimenting with 3D design was a fun and creative aspect of the project.


After conducting user interviews, I initially struggled to determine the direction to take. I observed various pain points among users, each suggesting different potential solutions and products. However, after defining the problem I aimed to address, I became overly ambitious, wanting to incorporate numerous features. Understanding the MVP concept emphasized the significance of developing a product with the essential features to adequately meet user requirements.

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© 2024 Designed by Alejandra Gutierrez

Interested in working together?

© 2024 Designed by Alejandra Gutierrez

Interested in working together?

© 2024 Designed by Alejandra Gutierrez